Kaspersky

Creative Content Strategy

Brief. Communicate Kaspersky’s partnerships and sponsorship using a consistent visual language and a distinctive storytelling strategy.

Insight. The leitmotiv that binds together Kaspersky’s various partners is their will to overcome challenges and create a better world for everyone.

Idea. Create a platform named K Challenges to make everyone experience through various media (video, podcasts, images, augmented reality) the strength of the various players supported by Eugene Kaspersky’s company.

The platform

The platform, working as a collector of all the different stories, would allow the user to pick up a K Challenge and to exploring it without ever leaving the platform.

Thanks to the use of various media, users would not only be able to know more about the K Challenges but also to fully understand their complexity. Every challenge is identifiable by the signature poster and quote.

To tease and give a taste of the website’s experience on social media, we would translate the challenge’s multimedia structure on tools such as canvases or 360° videos/images.

Here’s an example.

On Instagram, instead, we decided to play with the squared structure of the feed to explore the possibilities of the multimedia structure used in the website. We used the signature poster and divided it into 12 squares, some containing different kinds of content.

What we realized

Here are some examples of what we managed to realise. Consistently with our pitch, we brought the "challenges" concept alive on social media. Here's an IG takeover we produced for the Eintracht Frankfurt's first game in 2018.

For Scuderia Ferrari, instead, we had to work almost in real-time. To have the video ready to be uploaded on Kaspersky's channel, we realised a structure that could

be easily updated every time we needed it.

Would you like to see more content-lead projects from us? Check out these ones, then!

Creative Team Toolkit by Angela Cannavò and Nadia Conti. Contact us ange.and.nadi@gmail.com