Brief. Establish the product’s online reputation as a luxury brand for beauty and fashion to a sophisticated female target audience.

Idea. Women from the fashion and beauty industry tell their stories through short documentaries and share the secrets that helped them feel more confident, beautiful and successful.

The ‘BrightHER’ protagonists of the videos will be influencers from the fashion and beauty industry (bloggers, fashion photographers, fashion vloggers), whose documentaries will be posted on Facebook and Instagram as sponsored content.

After 3 stories as a hook, the brand will ask the audience to submit their stories in 300 words. The best stories will become documentaries and a winner will see her activity/business fund by the brand.

Brief. Create an emotional bond among men, the product and the importance of having a healthy skin.

Insight. Men have no emotional connection with skin unless it is linked to their life marks, such as scars, wrinkle, etc. Indeed, only when scars were mentioned did they become more engaged in the conversation and open up to share their stories.

Idea. By keeping your skin healthy, you’re also taking care of your story. The campaign is activated by a video/documentary challenging the audience to share stories related to their skin marks on Twitter. The best story will be shot by a professional photographer.