BrightHER + Your skin is your story
Brief. Create two digital campaigns which aim at changing the product's perception among their consumers. The digital component had to meet the already developed strategies.
Brief. Establish the product’s online reputation as a luxury brand for beauty and fashion to a sophisticated female target audience.
Idea. Women from the fashion and beauty industry tell their stories through short documentaries and share the secrets that helped them feel more confident, beautiful and successful.
The ‘BrightHER’ protagonists of the videos will be influencers from the fashion and beauty industry (bloggers, fashion photographers, fashion vloggers), whose documentaries will be posted on Facebook and Instagram as sponsored content.
After 3 stories as a hook, the brand will ask the audience to submit their stories in 300 words. The best stories will become documentaries and a winner will see her activity/business fund by the brand.
Password to the video: Toothpaste_UAL
Your skins is your story
Brief. Create an emotional bond among men, the product and the importance of having a healthy skin.
Insight. Men have no emotional connection with skin unless it is linked to their life marks, such as scars, wrinkle, etc. Indeed, only when scars were mentioned did they become more engaged in the conversation and open up to share their stories.
Idea. By keeping your skin healthy, you’re also taking care of your story. The campaign is activated by a video/documentary challenging the audience to share stories related to their skin marks on Twitter. The best story will be shot by a professional photographer.
The campaign is activated by a video/documentary where Martin Schoeller, a Nat Geo photographer, challenges the audience to share stories related to their skin marks on Twitter. The best 5 stories will be selected and their protagonists will have the chance to take part to a mini-documentary.
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Creative Team Toolkit by Angela Cannavò and Nadia Conti. Contact us firstname.lastname@example.org